Last Updated: 20th January 2026
This Privacy Policy explains how Cartexel.AI Pty Ltd (“Company”, “we”, “us”, “our”) collects, uses, discloses, and protects personal information when you access or use Cartexel.AI (the “Services”).
1. Scope
This Privacy Policy applies to:
- Website visitors
- Registered users and customers
- Business representatives accessing the Services
It should be read together with our Terms of Service.
2. Information We Collect
2.1 Information You Provide
We may collect personal information that you voluntarily provide, including:
- Name, email address, and job title
- Company and billing details
- Account credentials
- Content submitted for processing, which may include text, images, videos, or instructions
(together, “Customer Content”)
2.2 Automatically Collected Information
When you use the Services, we may automatically collect:
- IP address
- Device, browser, and operating system details
- Usage logs and analytics
- Cookies and similar technologies
3. How We Use Information
We use personal information to:
- Provide, operate, and improve the Services
- Authenticate users and manage accounts
- Process payments and subscriptions
- Generate AI-powered content at your request
- Provide customer support
- Monitor security and prevent abuse
- Comply with legal obligations
4. AI & Automated Processing
4.1 Use of AI
The Services use artificial intelligence technologies to generate and enrich text, image, and video content based on Customer Content and instructions provided by users.
AI processing occurs only at the direction of the customer and for the purpose of delivering the requested Services.
4.2 Customer Instructions & Re-Enrichment
Customers may provide specific instructions to refine or re-enrich previously generated content (for example, requesting improvements to tone, structure, attributes, or formatting).
Such instructions:
- Are provided voluntarily by the customer
- Are processed only to fulfil the specific request made
- May be applied either:
- To a single enrichment instance, or
- To update ongoing AI prompt preferences, where explicitly selected by the customer
We do not apply persistent changes to AI behaviour without customer action.
4.3 Use and Retention of Instructions
Customer instructions are treated as part of Customer Content and:
- Are not used to train public or general-purpose AI models
- Are not shared with other customers
- Are processed only in accordance with contractual and legal obligations
5. Legal Basis for Processing
Where GDPR or UK GDPR applies, we process personal data on the basis of:
- Performance of a contract
- Legitimate interests in operating and securing the Services
- Compliance with legal obligations
Processing is always carried out in accordance with documented customer instructions.
6. Disclosure of Information
We may disclose personal information to:
- Cloud hosting and infrastructure providers
- AI model providers (strictly to deliver the Services)
- Payment processors
- Analytics and security providers
- Regulators or law enforcement where required by law
We do not sell personal information.
7. International Data Transfers
Personal information may be processed outside Australia, including in jurisdictions such as the United States or the European Union.
Where required, we implement appropriate safeguards, including:
- Standard Contractual Clauses (SCCs)
- Contractual confidentiality and security obligations
8. Data Security
We implement commercially reasonable administrative, technical, and organisational safeguards designed to protect personal information.
However, no system is completely secure, and we cannot guarantee absolute security.
9. Data Retention
We retain personal information only for as long as:
- Necessary to provide the Services, or
- Required for legal, accounting, or regulatory purposes
10. Your Rights
Australia
You may request access to or correction of your personal information under the Privacy Act 1988 (Cth).
EU / UK (GDPR)
Where applicable, you may have rights to:
- Access
- Rectification
- Erasure
- Restriction
- Data portability
- Objection
Requests may be made to:
privacy@cartexel.ai
11. Cookies
We use cookies and similar technologies to:
- Enable core functionality
- Improve performance and analytics
You can manage cookies via browser settings. For more information, see our Cookie Policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Continued use of the Services constitutes acceptance of the updated policy.
13. Contact
For privacy enquiries, please contact: